Privacy Policy

We are committed to protecting and respecting your privacy.

This policy (together with our terms and conditions of use and any other documents referred to in it) sets out the basis on which any
personal data we collect from you, or that you provide to us, will be processed by us. By ticking the acceptance box when signing up to use our
Services, and by your continued use of the Services, you agree to bound by this policy as updated from time to time.

This policy will tell you about:


We operate a large number of dating, traditional entertainment sites (including mobile applications/apps) through our Group Companies and
Partner Sites. We refer to our sites and apps as, collectively, the “Services” within this policy. Some of our terms will make reference to our
Group Companies or Partner Sites and any reference in this policy to “us” or “we” or “our” will include our Group Companies and Partner Sites.


As a large organisation we have a number of subsidiary companies (“Group Companies”) that operate some of our sites on our behalf or provide
services to us to enable us to provide the Services to you. For data protection purposes, these companies are called data processors and this
includes NSI (Holdings) Limited, who operated this site.


We want to offer you a full range of products and services and in order to do that we will share your details across our Partner Sites (See below
Creation of duplicate profiles across our Partner Sites) and we will market our different products and services to you (See below Marketing). You
authorise us to reproduce and broadcast the information contained in your profile including your name, photograph, ‘chat up line’, description etc.
throughout all or part of our Partner Sites and our Group Companies for the purposes of delivering the Services to you.


(a) Accessing the data we hold on you

If you want to know what data we hold on you, you have a legal right to obtain this information from us. You can make a Subject Access Request
at any time, in writing, by following this simple process. By law, we have up to 40 days to respond to you and reserve the right to make a small
charge for this service.

To make a Subject Access Request please write to us enclosing a photocopy of a photographic ID (e.g. passport or driving licence) and utility
bill (to provide proof of your address). This is to ensure we only send your data to you, or a third party that you expressly authorise in writing
to deal with for you.

Our address for this purpose only is 19 Bolsover Street, London W1W 5NA

(b) Amending/correcting the data we hold on you

If you want to amend the data we hold that’s also very easy to do. We want to make sure we have everything right so please simply contact us at
19 Bolsover Street, London W1W 5NA to make any amendments to our records.

(c) Changing your consent and opting out

It’s ok to change your mind about what data you are allowing us to keep and what you don’t want us to keep. You can amend your settings through
your account at any time, or contact our Support team.

We have to advise you however, that opting out of some data processing/storage will result in a loss of functionality of the sites and a
reduced user experience.


We may collect and process different types of information about you. Some of this data is considered to be Personal Data (that means you can be
identified by it including Sensitive Personal Data) and Anonymous Data (that is data that you cannot be identified from).

(a) Information we collect when you sign up to our Services

We will collect your personal details including but not limited to your real name, user name, address, telephone, email address, date of birth,
race, religion, sexual orientation and any other information you submit when you create a profile and sign up to our Services

(b) Data we collect in respect of customer service and support

If you contact customer support we will keep any information you provide to us including records of correspondence.

If you provide feedback to us, or take part in any customer survey, or participate in competitions we, we will keep any information you provide.

(c) Data we collect/you upload from your activity across our Services:

When you use our Services to search for other users, explore our Services, or interact with other users, we will gather data related to these
activities including:

(d) Information we collect from other social networks that you use

Some of our Services have the ability to link your use of the Services to other social networks you might have access to. If you have an
account with another social network e.g. Facebook, you can share the data you have on our site with that network. To enhance your experience and
create a personalised service we may ask you to login to your Facebook account. By doing so you grant us access to your information stored on your
Facebook profile including without limitation your personal information, photographs, videos, interests and locations. When you login to the other
network or install our app, we will receive the basic information from you including but not limited to your name, photos, gender, networks, user
ID, friends list and any other information you make public and your email address. If you have logged into other social networks and linked them
to any of our profiles you grant permission for us to post updates, including location information, on your behalf therefore please exercise
caution. You can turn off location data – see below.

(e) Information we collect about your location

We can collect location data from your computer and/or mobile device. When accessing the Services from a mobile device you will be given the
option to allow location sharing with our application. If you do not wish to share your location data with us please turn off this feature by
following your mobile device instructions to do so. We can track your IP address if you are using a computer to access the Services. If you are
using a mobile device we use GPS with an accuracy range of 20 to 100 metres. Although location data is anonymous and can’t identify you, it can be
shown to other users so please exercise caution if you do not wish to publicise your location. We also use your location data to research our own
Services, develop new products and improve our Services, including using third parties to help us either provide the Services to you or develop
new ones, and target advertising to suit your user experience. Your devices can give us lots of information about the device including the brand,
model, version of operating system, installed app details, email accounts, mobile carrier and so on. We may also connect your account with
location data from Foursquare and can show your Foursquare check ins on our map within some of our Services.

(f) Information we collect about your Contacts

Some features of the Services allow you to share your user experience with people you know (“your Contacts”), or to invite them to join the
Services. When given the option to do so you can choose to upload your Contacts information; we will request their name and email address. If you
give us your password to upload these Contacts through a web based email provider we shall not store your password after you have uploaded your
Contacts’ addresses. You may also choose to invite friends through your connected social networks. You assume all responsibility for ensuring that
when you select a friend to be invited by email, application or SMS that the person wants to receive that invite from you.


We process data we collect from you for the following core purposes:

(a) Creation of duplicate profiles across our Partner Sites

When you sign up to any one of our Services we will send you an email shortly afterwards advising that we have created a duplicate profile on
our Partner Sites to enhance your chance of finding a suitable match. When we email you about this you will have the option to decline this
service, which costs nothing extra.

(b) Important notice about how we use your photographs

As we explain in our terms and conditions of use, when you upload a photo to any of our Services you
are allowing us to use that photo for advertising and other commercial purposes, royalty free. For full details please refer to our
terms and conditions of use.

(c) How we use your information about your Contacts

If you choose to upload your Contact’s name and email address and/or mobile number you are allowing us to send an email or social network or
mobile invitation on your behalf, inviting your Contact to join the Services. We will store your Contact’s name and email address solely for the
purposes of inviting them to sign up to our Services and for associating your Contact with you and other people they may know. If your Contact
does not want us to store their email address which you uploaded to our Services, they can ask us to remove it by contacting us at We will not store your Contacts information after invitations (up to a
maximum of 3) have been sent. Your Contacts will then only receive future emails from us if they choose to accept the invitation and join our
Services, or if you use any of our tools to share experiences with your Contacts and you input their email address for us to use again.

(d) When we disclose your information to third parties and why

We may be required by law e.g. through potential or actual litigation, court order, public or governmental authorities, or rules and
regulations within or out with your country of residence to disclose all or part of your information to third parties. We may also deem it
necessary to make such a disclosure in the event of an issue of national security, law enforcement or other such similar situations as we deem
necessary including, for example, allegations of alleged infringement of copyright, trade marks or other third parties’ rights by users. We share
your personal information with third party service providers in order to provide the Services to you including third parties who assist us with
information processing, credit and payment processing, fulfilment of your subscription order, managing and hosting data, conducting consumer
research or satisfaction surveys. These disclosures relate to providing our Services, improving our Services and delivering targeted advertising
to you. We do not provide your contact details to third parties for direct marketing by them to you without your express consent, which will be
obtained from you at sign up process if you elect to provide this consent. As we continue to develop our business, we might sell or buy assets. In
such transactions, the information we have collected about you will generally be one of the transferred business assets. Also in the unlikely
event that any of our Group Companies or our assets are purchased, your information will also be one of the transferred assets. We may share
information about you with: Other companies in the same corporate group as us. A buyer or prospective buyer of our business. Our professional
advisers, such as our lawyers, where it is necessary for them to advise us. Other persons if we are under a duty to disclose or share your
information in order to comply with any legal obligation.


(a) When we market to you directly about our products and services

We may share your information with our Partner Sites and Group Companies to develop and deliver targeted advertising to you of our Partner
Sites and Group Companies’ products and services, or to help us to prepare marketing reports. We may send you information about our Partner Sites
and Group Companies’ products and services, news and offers, and selected third party products and services that we think may be of interest to
you. We may do this by contacting you through your email address or mobile phone number that you have provided. Any communication received from
us, as consented to by you, will clearly state that it is being sent by us. You have the option to opt-out of our marketing communications at any
time (see below).

(b) When third parties market to you (Our “third party Partner Services”)

If you have consented to receive marketing communications from third parties during our sign up process, referred to as Partner Services, your
data may be passed on to such third parties as we enter into data sharing agreements with, from time to time, for marketing and analytical
reporting purposes. We cannot be held liable for the content of the third party’s communications or products/services they are promoting. If you
have provided this consent, but change your mind, you can opt-out at any time (see below). Please be advised that you will also require to contact
the individual third parties who have been marketing to you if you wish to stop receiving their communications directly.

(c) Opting Out of Marketing

If you change your mind about the marketing consent you have granted to us, you can amend your preferences under the “My Account” section of
your chosen Site or emailing us at


The personal data that we collect from you may be transferred to, and stored at, a location outside the European Economic Area (‘EEA‘)
including but not limited to Canada where we can host our servers. It may also be processed by law enforcement agencies, employees and independent
contractors of our Group Companies located outside the EEA who work for us or for one of our suppliers (for example, staff who are involved in
providing services that you order from us, processing your payment details or providing support services to us). By submitting your personal data
to us, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely
and in accordance with this privacy policy.


Generally speaking, we only store data for as long as it is necessary to provide products and Services to you and others, with information
typically being held until you cancel your membership.

For data storage purposes however our users are considered as either being:

(a) Active Users; this means you regularly log on to our Services and use the Services in any way;

(b) Inactive Users: this means that you have not cancelled your account but you haven’t logged in for 12 months, or conducted any activity on
our Services in that time;

(c) Cancelled: this means that you have followed our cancellation process and actively cancelled your membership.

(a) Active Users

If you are an Active User we will store your data until you cancel your account.

(b) Inactive Users

If you are an Inactive User, you should be aware that we will continue to store your data until you cancel you account, including continue to
market to you if you have consented to marketing. Just because you haven’t logged on for a few months, we hope you will return to use the Services
regularly and we want your information to be there for your convenience so you should be aware that you will still appear in our search results
for other users, and your profile will remain visible. The responsibility to change your preferences or cancel your account lies with you.

(c) Cancelled Users

If you are a Cancelled User, we will delete all of your data 12 months after the date of cancellation. It is important that we retain your data
for this short period after cancellation to ensure that we can answer any payment or other account related queries, or provide information to
third parties in line with our disclosure provisions outlined in this policy e.g. assisting police investigations. Even after you remove
information from your profile or delete your account, copies of that information may still be viewable and/or accessed on the Internet to the
extent such information has been previously shared with others, or copied or stored by other users or to the extent such information has been
shared with search engines. We cannot control this, nor do we accept any liability for this. If you have given third party applications or
websites access to your personal information they may retain such information to the extent permitted under their terms of service or privacy

(d) Storage of activity data

Whilst we retain your Personal Data, Sensitive Personal Data and Anonymous Data as outlined at (a) to (c) above, there are some features of our
Services that we store data in respect of, for different periods of time. For example, messages are only stored for 30 days, winks and other
similar activities are stored for 10 days. All other profile and activity information including photographs, blocked list, search histories etc.
are stored until 12 months after your account is cancelled.


Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal
data, we cannot guarantee the security of your data transmitted to the Site; any transmission is at your own risk. Once we have received your
information, we will use procedures and security features to try to prevent unauthorised access. Where we have given you (or where you have
chosen) a password or user ID code which enables you to access certain parts of the Site, you are responsible for keeping the password or user ID
code confidential. We ask you not to share a password or user ID code with anyone.


We may collect information about your computer or mobile device by using Cookies. If you use our site you are consenting to the use of Cookies
as explained here. Cookies are small text files that are placed on your computer by websites that you visit and provide statistical data to us,
that does not identify you personally but an tell us a lot about your browsing habits to tailor your user experience to suit your needs. They are
widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site. We use cookies
to enhance our security, help us gather information during subscription and understand our web traffic trends. They help us to improve the
Services and to deliver a better and more personalised service. They enable us:

When you visit the publicly available sections of the Services, a session ID cookie is placed on your computer that only lasts while you’re
visiting. We also place persistent cookies (also known as local storage devices) on members’ computers, so that we remember them to make your
login in process faster and easier. You may set your browser to block cookies and local storage devices, but if you do so, you may not be able to
access all of the features of the Services. This table shows fully the cookie functions and why they are used, although our uses may change over
time and it is important that you revisit this page to understand these uses:

Cookie Functions

Cookie Purposes
Analytics and research We use the information collected by Google Analytics to compile reports and to help us improve the site. The cookies collect
information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they
Authentication These cookies help us to identify our members so that when you’re logged in, you can enjoy all of the features without having to
continually log in – our website “remembers” you and allows you full access without the need to keep entering your log in details.
Security and site integrity We may use cookies and other devices, such as CAPTCHAs, to help keep the Site and our members safe and secure by protecting the Site
from fraud and spam attacks to keep your data safe.
Site features and services These cookies and local storage devices provide the functionality that our members enjoy, such as uploading of photographs, chats,
instant messaging, your account settings etc. We also use cookies to help provide experiences, such as links to other social media sites,
social plugins and video content, including making it easier for you to share content between the website with your other favourite social
networks. In some cases, the site feature you choose may allow a third party to place cookies or local storage devices on your computer. The
third party who places cookies on your device is responsible for how they process their data you should always read their privacy policies.
Third parties who place cookies on your device when you use the Site include Twitter and Facebook whose own privacy policies apply.
Performance We need to use certain cookies and local storage devices to ensure our members have the best possible experience, such assisting with
your navigation of our site, ensuring pages load up quickly and respond faster to your requests for our Services.

For further information about cookies visit:


We keep our privacy policy under regular review and will post any changes to it on this page. We encourage you to regularly review our privacy
policy to make sure you are always aware of what information we collect, how we use it and under what circumstances, if any, we may share it with
other parties. We may also contact you from time to time to advise of any changes if we feel such notification is necessary depending on the
extent of the changes.


Our websites, apps, and promotional materials, may, from time to time, contain links to and from the websites of our third party networks,
advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and
that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these


We do not solicit or target persons younger than legal age for collection of information online. Our Site does not permit children under the
age of 18 to become users and we do not accept any information from children. By submitting information to us you represent that you are over the
age of 18. We encourage minors to seek the consent of their parents before providing any information about themselves or their households to
anyone on the Internet. We encourage parents to take an active role to protect the privacy and security of their children and to prevent the
inappropriate use of information about their children. We support the development of technologies that help parents to control the collection and
use of personal information from children who use online services in their households.


If you have any questions about this privacy policy then please contact us at